Privacy Policy

This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from homeofhopcroft.co.uk (the "Site") or interact with us through our social media platforms.

1. Personal Information We Collect

When you visit our Site or social media pages, we may collect the following types of information:

Device Information

This includes technical data such as your web browser type, IP address, time zone, cookies installed on your device, the pages or products you view, search terms or referring websites, and how you interact with our Site.

We collect this information using technologies including:

• Cookies: Small data files stored on your device
• Log files: Track actions on the Site and collect browser, IP, and timestamp data
• Web beacons, tags, and pixels: Used to understand how users browse and engage with the Site

For more details on cookies and how to disable them, visit www.allaboutcookies.org.

Order Information

When you make or attempt to make a purchase, we collect your name, billing and shipping address, payment details (including credit or debit card information), email address, and phone number.

Together, we refer to Device Information and Order Information as Personal Information.

2. How We Use Your Personal Information

We use your Personal Information to process and fulfil your orders, including payment processing, delivery, and confirmations. We also use it to communicate with you about your order or account, screen transactions for fraud or suspicious activity, provide customer support, deliver personalised marketing communications based on your preferences, and improve our Site performance through analytics and user behaviour tracking.

3. Sharing Your Personal Information

We only share your Personal Information with third parties when necessary to operate our business. For example:

• Shopify powers our online store. You can read Shopify’s Privacy Policy here.
• Google Analytics helps us understand how customers use the Site. Learn more here. Opt out here.

We may also share your data if required to comply with applicable laws or legal processes or to protect our rights.

4. Behavioural Advertising

We use your Personal Information to provide relevant, interest-based advertising. Learn more at the Network Advertising Initiative.

To opt out of targeted advertising:

• Facebook
• Google
• Bing

You may also use the DAA’s opt-out portal at http://optout.aboutads.info.

5. Do Not Track

Please note that our Site does not respond to browser “Do Not Track” signals.

6. Your Rights (UK and EU Residents)

Under the UK General Data Protection Regulation (UK-GDPR), you have the right to access the personal information we hold about you, request correction, updating, or deletion of your personal data, object to or restrict certain types of processing, request data portability, and withdraw consent for marketing at any time.

To exercise these rights, please contact us at: info@homeofhopcroft.co.uk. Please note that some data may be retained where legally required, such as for tax or record-keeping purposes.

7. International Transfers

As we use platforms such as Shopify and Google, your personal data may be transferred outside the UK and the European Economic Area (EEA), including to Canada and the United States. These transfers are made in compliance with data protection regulations and contractual safeguards.

8. Data Retention

We retain Order Information for our records unless you ask us to delete it. Some data may be retained for tax, legal, or administrative reasons.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or to meet legal and regulatory requirements. The updated version will always be available on our Site.

10. Contact Us

If you have any questions about this Privacy Policy or wish to make a data request or complaint, please contact us at:

Home of Hopcroft
Email: info@homeofhopcroft.co.uk